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Field Notes for Changemakers

2024: Operate in Your Zone of Genius


Welcome to ALL of my new subscribers! Hello. I'm Shawn (she/her) and I help build vibrant, mission-driven businesses & energize the visionary founders who run them. Let's Discover your Brave YES Advantage™ together. I'm also a mom, a writer and a recovering journalist. Ask me for a book recommendation and you'll make my day.

What's Your Business Courage Style?

TAKE THE QUIZ! Part of operating in your Zone of Genius begins with understanding where you are already strong when it comes to taking risks in your business. Around here we focus on what's strong, not what's wrong -- and we build from there. That's why I created this FUN quiz to help you find your marketing and business sweet spot for taking risks! Do you think your strength is in moral, social, creative or intellectual courage? Take the quiz and find out.

Happy New Year!

I got the BEST compliment from a new client this year.

Me to New Client at 1st Session: Let’s take a deep breath before we begin. Tell me how are you feeling about starting private business coaching right now?

New Client: Well, I’m already excited because even before we began I could see that you were really trying to get to know ME and I’ve not experienced that before in any coaching program I’ve been in. So, we’re already off to a great start.

Boom!

That’s because my coaching is truly centered around helping you to operate in your Zone of Genius — something that can’t be done in an impersonal coaching program. Getting to know you and your brilliance, helps us design a business and all its foundations in order to have a stand-out, easy-to-run masterpiece. (What I call the Brave YES Business Advantage™)

When your business has all the foundations in place that set your work apart from all. the. other. businesses. it will do the amazing work of sales for you. EASE begins to flow. Aligned clients attract to you.

Sounds like magic? Too good to be true.

Nope.

It's the power of differentiation and making an extraordinary impact on the right people at the right time.

>>> Listen, this is not rocket science but it's also not easy as pie because this work requires deep, inner work and reflection -- which happens to be MY Zone of Genius as a business coach and strategist.

Before I can help you find your Brave YES Edge™, we must make sure you know and appreciate your own Zone of Genius. This means YOU first must know what that is and what it means for you. That’s why this is where we often begin.

Operating in your Zone of Genius is going to …

  • Bring you more alive
  • Fuel effortless sales
  • Ignite your creativity and resourcefulness
  • Energize you for the long haul business requires
  • Empower you to take braver, more impactful actions

So this year, make a vow to yourself to do the powerful inner work of what will bring extraordinary impact to your industry so that sales calls are just logistics and calendaring not icky pitches.

This year, let your Zone of Genius lead.

And, see just how far She’ll take you …

Happiest of New Years to you ... may it be your bravest year yet.

In Peace + Gratitude,

Shawn Fink (she/her)

7 Things of Note as We Flip the Calendar to a New year ... (and a bonus)

  1. My podcast is returning in 2024! Listen to old episodes here: Brave YES Business Show.
  2. My coaching rates are going up on Feb. 18. If you want to work with me, now's a great time to opt-in. Book a call to discuss and see if I'm the magic bullet you need to reach your stretchiest business goals in 2024. I have room for just 2 more clients to start in January. Book a call with me right now.
  3. LOVED being a guest on the PITCHED podcast this year about a pitch I did. Listen to this episode I recorded with Angie now.
  4. WATCH ME ON YOUTUBE -- > It was an honor to be a guest on Your Sparkly Brand this year as well. Fun interview where I go deep on why I believe in making Brave YES Power Moves that are going to move the needle in YOUR business. WATCH HERE.
  5. Adding in NEW assessments this year ... my clients all are encouraged to take a handful of personality assessments when we begin working together. This year I'll be refreshing these to add in some new ones and remove the ones that aren't helping us find your zone of genius. Of course, I want everyone to start here -- with your business courage style. It helps us find your zone of genius in marketing. TAKE THE QUIZ HERE.
  6. ARE YOU A NOTION LOVER? I haven't talked about my obsession with Notion but I will be sharing more about this in 2024 because Notion is my creative soul and business BFF. Sign up and check it out now if you aren't already a fan. (affiliate link)
  7. My WORD of the year this year flopped. I just wasn't into it. But, my 2024 WORD is already banging and changing me and I am in love with it. (It found me while reading a novel last month.) Some years words stick and create change. Some years they are just meh. That's OK! Here's a gift for you for being an amazing subscriber and opening my emails and engaging with me all year long. (or, if you are new, all day long.).

YOUR GUIDING WORD WORKBOOK >>>>> 2024 Guiding Word Workbook.pdf

Favorite Biz Moment of 2024 ... Hybrid Keynoting for Full Sail University in Sunny Florida from Raining Pennsylvania. :)

137 West Market Street, York, PA 17401
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Field Notes for Changemakers

Weekly-ish Field notes for changemakers refusing to sacrifice humanity for growth. Bi-weekly insights on leading with authenticity, operating at human scale, and building missions that flourish without burning out. Expect invitations to gatherings that will spark energy, strategy and permission to reject standardization and hustle culture.

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