A weekly-ish newsletter that discusses slow marketing, slow sales, slow creativity and slow living. Ideal for micro-businesses, leaders of mission-led teams and consultants. The Power of SLOW isn't just about business but it's very much about business AND it's also about human capacity and human scale, marketing in a way that heals and doesn't harm and being creative and authentic in a fast standardization world. It's about defining what's ours and what's the machine's. It's about ensuring that no matter what, we the humans are flourishing.
Can You Relate??
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Hello there, Reader! I'm enjoying a free morning in a local cafe after *THINKING* my daughter was getting her wisdom teeth removed but when we showed up at 8 a.m. we learned it's not for two weeks. So, how's your Thursday going? :) I've been doing a lot of promotion of my 30-Day Brave YES Visibility Challenge and I've been getting some pushback -- always -- about the importance of visibility, which has me thinking about some myths you may need to unlearn. MYTH #1 -- I JUST NEED TO GO VIRAL OK, going viral isn't a marketing strategy. It's pure luck. And, these days, nearly impossible. According to an article in Forbes, there was a one-in-a-million chance for your content to go viral in 2018 -- and that was many years ago.
In my Brave YES Business Coaching we design a creative marketing strategy for you that focuses on converting those small numbers into leads and sales. After all, are you really ready for Oprah to call? MYTH #2 -- IF YOU BUILD IT, THEY WILL COME Oh, how I wish this were true these days. Not only will they not come, you have to go find them and speak directly to them. My favorite way to reach potential clients is meeting them where they are ... and that's not just in destination but in mind, body and spirit. In my business coaching program, you develop a clear plan of action on who you want to work with and how you want to serve them, the message you relay is the portal to get them into your world. Then, we create a strategy on finding them in this great big world! Yes, even those hard-to-locate Unicorn Clients. MYTH #3 -- I JUST NEED ONE BIG BREAK No. Sorry. One big break may help you for a short period of time but it will not create the consistent pipeline you need to experience a steady flow in business leads. My clients all need support, encouragement and creative inspiration on HOW TO KEEP GOING and be consistent in visibility and marketing and I have no shortage of ideas on how to keep showing up and being visible. This is a marathon not a sprint. I help you pace yourself, motivate yourself and stay excited in how you keep showing up and not hiding so those who need your work can get it ASAP! Hey -- you've got this, OK!? Keep reaching for the stars. Keep showing up. Keep sharing your brilliance in this world. SHAWN P.S. WANT THE BRAVE YES 30-DAY VISIBILITY CHALLENGE? Cool! Download it here. |
The Power of SLOW Newsletter
A weekly-ish newsletter that discusses slow marketing, slow sales, slow creativity and slow living. Ideal for micro-businesses, leaders of mission-led teams and consultants. The Power of SLOW isn't just about business but it's very much about business AND it's also about human capacity and human scale, marketing in a way that heals and doesn't harm and being creative and authentic in a fast standardization world. It's about defining what's ours and what's the machine's. It's about ensuring that no matter what, we the humans are flourishing.