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Hey there —
Been thinking about a reel that comes up from time to time on social media that says ...
Stop everything and relax.
Relax your shoulders.
Your jaw.
Your eyebrows.
Your whole body.
That reminder is what I want to offer to you right now -- in business, work, life and creativity.
We live in a frantic world where technology is moving faster than human beings ever could. We abide by artificial constructs like clocks and deadlines. We have created massive lists of things to do! People to see! Errands to run! More revenue to earn! Sales to make! Ridiculous news to keep up with. Worries to worry about. Scrolling to do!
AND
We can insist on doing all of that ... slower, more slowly and slower yet.
When we move slower, we make less mistakes.
When we move slower, we conserve energy.
When we move slower, we build richer connections -- especially with ourselves.
Let me share my favorite mantra with you now ... remember to move gently, softly, lightly, slowly.
We can do everything ... more slowly, more gently, more softly, more lightly.
And wouldn't humanity be better as a result?
XO
Shawn
LATEST BLOG
Permission to Stop Performing: Why I've Doubled Down on Old School Marketing Strategy
Feel like you need to dance and create viral content just to market your business? I rejected the performative social media game years ago and doubled down on authentic, substance-driven marketing that felt more natural—and attracted more aligned clients and leads. This latest blog post is for you if you hate performing for visibility.
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SLOW MARKETING TIP:
start a habit to reflect
& reset before publishing
This is a powerful tip because not only does it go back to last week's slow marketing tip ... to pause ... but the act of doing this will uplevel your impact. 💯
Before creating any new marketing asset or commenting and running along, filter it through this 3-question test:
- Is this idea/post/comment/share useful for my community? For my most aligned client or customer right now? For my readers?
- Does it contain information not easily found elsewhere -- or is it just adding to the noise?
- Would I reference this myself again in six months? A year?
If you answer "no" to any question, refocus your energy back to what matters most. This mindful communication and marketing filter stops the barrage of low-value content that consumes your community's mind and energy without generating impact or results. And, it saves you energy as well!
🦥 Ready to build an UNSOCIAL Marketing Strategy? I'm offering a limited number of "unsocial marketing strategy services" for small mission-led organizations to develop personalized, slow marketing systems that ignite visibility and awareness without yelling on social media. Hit reply if you are interested in learning more!
A SLOW Business Tip 🦥
– because this is my #softandslow ERA.
In a world constantly bombarding us with new ideas, innovations, and the pressure to do more, faster—what if the wisest approach is actually slowing down and connecting with what we already know?
This revelation is often the biggest ah-ha my clients experience during our coaching sessions. When we pause the endless pursuit of "new and improved," we create space to question our established perspectives.
My clients are always baffled when they realize they don't have to take another course, go through another certification or get another degree.
All YOU need to do is remember ... remember who you are and how you are the right person for this moment and this work you do.
What would it feel like to not have to learn anything new the rest of this year? What would you do with that time? 🦥
THIS IS YOUR SIGN TO BUILD A SLOW BUSINESS IN 2025
WORK WITH ME -- Details below!
Moving Beyond Social Media -- Develop Your Unsocial Marketing Strategy!
Zoom. • Anytime Listen, there's much more to consistent, impactful marketing than showing up on social media just because you feel you have to ... Seriously, no more guilt! I am going to help you put your energy on a more impactful marketing strategy that WORKS. Interested in booking a Beyond Social Media Marketing Strategy Session? >>>> Hit reply and tell me ONE of your big goals for 2025.
may 07 - #MySoftEra Chat
Zoom • 12:30 to 1:30 EST Life is really, really hard right now. Let's aim for softer, gentler, lighter and slower. Join me for this community conversation and brainstorm. Free and Open to ALL.
july 07 - The Slow Current Launch
Zoom • 1-2 pm EST Celebrate the launch of the super affordable Slow Current." Mark the date to join the kickoff party!
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Client Praise
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"I have transformed my business so that it is in alignment with my values"
Thanks, Kristen! “I worked with Shawn for over a year. In that time, she taught me to believe in myself … With her steady support and gentle guidance, I transformed my conception of what’s possible for myself and I transformed my business so that it is in alignment with my values -- Kristen Ford Haaf, Founder of Roots First Regenerative Design
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“Digital technology has become the new operating system for human life, but we haven't updated our human software to match.”
— Douglas Rushkoff